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The surprising story of the architect who got bored of Argentina and became a European landmark

RIO DE JANEIRO, BRAZIL - Mario Eskenazi, from Córdoba, went to Spain at the age of 25 because he felt that design was his thing although he had studied architecture. He is 72 years old and not only fulfilled his project of becoming a designer, but he is already an icon; dozens of brands bear his signature.

Forty years ago he began his climb with Banca Catalana and successive successes followed, such as Evax (Procter & Gamble), Banco Sabadell, Canaribank, Grupo Tragaluz, Banco de Crédito Andorrano, Transporte y Limpieza de Barcelona, Cervezas Damm and publishing houses Planeta and Paid . . .

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