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Luiza Trajano, the multimillionaire who seeks to change Brazil from behind the scenes

RIO DE JANEIRO, BRAZIL - Brazilian Luiza Helena Trajano, considered one of Latin America's most influential CEOs, has now taken the reins of a group of businesses formed to step up vaccination in the country, a challenge she combines with running her company and gender equality activism.

Trajano, born in 1951 in Franca, SP. transformed a small network of stores in the interior of São Paulo into a retail empire (Magazine Luiza) with over 50,000 employees nationwide that has weathered several economic crises.

A few years ago she landed on the prestigious Forbes list and in 2020 became . . .

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