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Ipanema, our girl that lives forever

Until the 1930s, Tijuca was aristocratic. Ipanema was nothing more than an uninhabited sandy beach isolated from the city.

It was cheap to live, attracting people with little money and creativity.

The mythical beach has attracted loyal fans and has been the scene of revolutions in the country's music, literature, cinema, fashion, and customs.

When writer Ruy Castro recognized the many talents associated with the 2.6-kilometer-long beach, he came up with the idea of studying the culture of Ipanema.

"This didn't happen in any other neighborhood in Rio or any other city. And I began . . .

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