RIO DE JANEIRO, BRAZIL - The gloomy forecast is from James T. McLaughlin Jr, president of Intelligentsia Coffee, an American company focused on innovation in coffee shops and specialty coffees.
The entrepreneur yesterday, November 10, took part in the International Coffee Week, in Belo Horizonte, and offered his perspective on the direction of the American and world coffee market.
For McLaughlin Jr., the pandemic accelerated changes that were inevitable, such as the increase in coffee sales over the internet, and forced brands to create ways to connect with a public that stopped going to the coffee shop counter, but instead delved . . .
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