Key Points
—Brazil’s President Lula is searching for a new campaign banner after the Senate rejected his Supreme Court nominee Jorge Messias and Congress overrode his veto on the Dosimetria coup-sentencing law within 24 hours.
—The Lula campaign reset includes a sovereignty pitch attacking Senator Flávio Bolsonaro’s US alignment, a renewed push to abolish the six-day workweek, and a tech-development plank coordinated by former Petrobras chief José Sergio Gabrielli.
—Polls now show Flávio Bolsonaro ahead of Lula in second-round simulations for the first time, after Lula held a 12-point runoff lead in December 2025.
The cash-transfer-and-tax-cut formula that lifted Lula in 2022 is no longer moving the polls. With his runoff lead gone and his congressional coalition fracturing, Brazil’s president is being forced to rebuild his pitch from scratch — five months before the October vote.
President Luiz Inácio Lula da Silva is engineering a Lula campaign reset after the worst political week of his third term. Within 24 hours on April 29 and 30, the Senate rejected his Supreme Court nominee Jorge Messias and Congress overrode his veto on the Dosimetria law, which softens sentences for those convicted in the January 8 coup attempt.
The double defeat, reported by Folhapress on May 3, has forced Planalto to abandon the assumption that consolidating Bolsa Família at R$600, the income-tax exemption up to R$5,000 monthly, and the Pé-de-Meia student stipend would carry him to a fourth term. The Rio Times, the Latin American financial news outlet, reports that none of those measures has produced the polling lift the government expected.
The Lula Campaign Reset Takes Shape
The new strategy borrows from what worked in 2025, when Lula’s approval briefly recovered during the trade confrontation with the United States over 50% tariffs on Brazilian exports. The president is now reframing the election as a battle over national sovereignty, with Senator Flávio Bolsonaro cast as the candidate aligned with Washington.
A first sketch of this pitch appeared in his May 1 national television address, when Lula attacked “the system,” defended cutting the workweek, and announced a new Desenrola debt-relief program. He also made appeals to women voters and religious communities, and criticized sports betting companies whose advertising has saturated Brazilian media.
Internal advisors are pushing for a technology-development plank coordinated by José Sergio Gabrielli, the former Petrobras president now leading the pre-campaign’s policy core. The goal is to give Lula something forward-looking after three terms in which his brand became synonymous with social spending alone.
Two Defeats That Forced the Lula Campaign Reset
The Messias rejection on April 29 was the first time a Brazilian president has lost a Supreme Court confirmation vote since 1894. The Dosimetria veto override the next day cut potential sentences for January 8 defendants, including those connected to former President Jair Bolsonaro’s 27-year-and-three-month conviction.
Both defeats came from a coalition that includes parties holding ministries in Lula’s own cabinet. Government voting loyalty has fallen to 72% — the lowest level since 1995, matching the rate during Dilma Rousseff’s impeachment crisis. The full Brazil 2026 election picture shows how this fragility transfers directly to electoral arithmetic.
The Polling Backdrop Behind the Lula Campaign Reset
In December 2025, AtlasIntel measured Lula leading Flávio Bolsonaro by 12 points in a runoff simulation. By April 2026, that gap had closed to a statistical tie at 46% to 45%, with Lula’s positive image dropping three points since February.
A Datafolha survey in early April put Flávio numerically ahead of Lula at 46% to 45% — the first time the president has trailed any opponent in that series. The poll tracker shows the trajectory tightening across every major institute. Rejection rates have reached parity, with 48% of voters saying they would never back Lula and 46% saying the same of his opponent.
What Comes Next for the Lula Campaign Reset
The president’s team is testing themes that can be scaled into a national message. The end of the six-day workweek, branded as the PEC 6×1, has its commission already installed in the Chamber and could become the centerpiece of his appeal to working-class voters.
A new public-security PEC reorganizing federal, state, and municipal responsibilities is also under preparation, designed to address voter concerns that have historically favored the right. The government’s program of government remains under construction, with no timeline for release.
Five months before the first round, Brazil’s incumbent has lost the comfortable lead he held when 2026 began — and the new banner he is hunting must work fast, against a Bolsonaro family that has unified the right in a way three years of rivals could not.