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Who Runs São Paulo? The Fight Behind the Ticket

Key Points
Gilberto Kassab, the political fixer who made Tarcísio de Freitas governor of São Paulo in 2022, wants to be his running mate for reelection. Tarcísio has told allies the answer is no — and coalition partners are actively blocking Kassab too.
The governor prefers keeping current Vice-Governor Felício Ramuth, a quiet loyalist whom Kassab himself recruited — but who has since become closer to Tarcísio than to his own party chairman. Tarcísio is prepared to move Ramuth to another party if Kassab tries to veto him.
This fight shapes Brazil’s entire right-wing architecture for 2026. Kassab’s PSD controls three presidential pre-candidates and governor alliances nationwide — whoever wins this battle in São Paulo shifts the balance of power across the country.

São Paulo is Brazil’s largest state, with 46 million people and an economy bigger than Argentina’s. Whoever governs it commands the most powerful political machine in the country, which is why a backstage fight over the vice-governor slot matters far beyond state borders. This is part of The Rio Times’ daily coverage of Brazil politics and Latin American financial news.

In 2022, Tarcísio de Freitas was an outsider — an infrastructure engineer with no elected office experience and no network in São Paulo. He needed Gilberto Kassab, a former São Paulo mayor and chairman of PSD, one of Brazil’s largest parties, who knew every mayor and every deal.

Kassab delivered. He assembled the coalition, arranged the running mate — Felício Ramuth, a loyalist he personally brought into the PSD — and took the key cabinet post of government secretary, earning the label “strongman” of the administration.

Who Runs São Paulo? The Fight Behind the Ticket. (Photo Internet reproduction)

Three years later, the apprentice has outgrown the mentor. Tarcísio has privately told allies there is no chance Kassab will be his running mate, and that he wants to keep Ramuth instead. The irony is sharp: the man Kassab installed as vice has become more loyal to the governor than to his own party chairman.

Kassab-Tarcísio Power Struggle Intensifies

Coalition partners are piling on. Leaders from Republicanos, MDB, and Podemos accuse Kassab of using his government post to poach lawmakers, including six state deputies lured from the PSDB. Tarcísio responded by installing a new chief of staff from his own party with orders to contain PSD’s expansion, effectively hollowing out Kassab’s role.

The tension has gone public. In January, Kassab warned that Tarcísio needed his own identity separate from ex-president Bolsonaro, cautioning against “submission” — the governor hit back the next day. Later, Kassab joked at an event that his PSD would field its own presidential candidate alongside Tarcísio for governor, and that “our ticket will beat his.”

Kassab’s real endgame is 2030: the vice-governorship would be his springboard to governor when Tarcísio terms out. If blocked, Tarcísio could move Ramuth to MDB and sidestep the PSD entirely.

The stakes are national. Kassab’s PSD controls three presidential pre-candidates — governors Caiado, Ratinho Jr., and Eduardo Leite — giving him leverage across Brazil. Post-carnival meetings this week should force a resolution before the April 6 resignation deadline. Whoever wins this fight in São Paulo will shape the right-wing coalition heading into Brazil’s 2026 elections.

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