São Paulo already hosts Latin America’s largest stock exchange, its busiest airport and its deepest pool of venture capital. Now the city wants the tech conference to match.
The São Paulo Innovation Week, or SPIW, opens ticket sales on Monday for its inaugural edition, a three-day festival of innovation, technology and entrepreneurship scheduled for May 13–15 at the recently renovated Mercado Livre Arena Pacaembu, whose R$ 800 million ($135 million) overhaul transformed the iconic 1940 stadium into a modern events complex, and the FAAP university campus nearby. Early-bird passes cost R$ 594 ($100) through March 1.
The event is co-organized by the Estadão media group and Base Eventos, which already runs the Rio Innovation Week. That five-year-old Rio conference drew 205,000 attendees in its most recent edition and featured speakers ranging from Netflix co-founder Marc Randolph to film director Spike Lee. The São Paulo spinoff aims for 90,000 visitors across 50,000 square meters of exhibition space, with 32 simultaneous stages, more than 1,500 speakers and around 1,000 startups showcasing their work.
Confirmed names so far include psychologist Daniel Goleman, linguist Steven Pinker, Nobel Peace laureate Dmitry Muratov, philosopher and former French education minister Luc Ferry, and astrophysicist Marcelo Gleiser. Programming will span 15 thematic tracks covering artificial intelligence, fintech, agribusiness, luxury, health and social impact.
The festival enters a crowded calendar. Web Summit Rio returns in June expecting over 30,000 attendees, South Summit Brazil runs in the southern city of Porto Alegre, and São Paulo itself will host a second event, the São Paulo Beyond Business, at Ibirapuera Park in August. City officials project a 25 percent increase in business tourism during the combined events.
In a nod to the inequality that defines São Paulo, organizers plan free satellite events on the weekend of May 16–17 at public cultural centers in the city’s north, east and south zones. The goal, they say, is to push innovation content beyond the usual conference-going elite.
Whether the SPIW can carve out a distinct identity in a market already served by global brands remains to be seen. But the ambition is unmistakable: position Latin America’s economic capital as a permanent stop on the global innovation circuit.