What Happened in MercadoLibre’s Q4 2025
What Happened
MercadoLibre (MELI) reported fourth-quarter net revenue and financial income of $8.76 billion, a 44.6% increase over the year-earlier period that comfortably topped the FactSet consensus estimate of $8.47 billion. The result marked the company’s 28th consecutive quarter of revenue growth above 30%, extending an unmatched streak among large-cap LatAm platforms.
Net income, however, fell 12.5% to $559 million, translating to GAAP earnings of $11.03 per share — below the $11.44 consensus. The disconnect between top-line strength and bottom-line softness stems from a deliberate investment push: management estimates that initiatives spanning free shipping subsidies, credit card issuance, first-party retail, and cross-border trade compressed operating margins by roughly five to six percentage points during the quarter.
Operating income (EBIT) edged up 8.4% to $889 million, roughly in line with the $891 million estimate, but the EBIT margin narrowed to 10.1% from 13.5% a year earlier. For the full year, MercadoLibre generated $28.89 billion in revenue — up 39% in dollars and 52.4% on an FX-neutral basis — with operating income of $3.2 billion and net income of $2.0 billion.
Key Drivers Behind MercadoLibre’s Results
Key Drivers
Commerce Acceleration in Brazil and Mexico
The commerce engine fired on all cylinders. Total gross merchandise value reached $19.9 billion in the quarter, up 37% year-over-year in dollars, while unique active buyers crossed 80 million for the first time — hitting 83 million, a 24% annual increase that added 16 million net new users. Brazil was the standout: lowering the free shipping threshold from R$79 to R$19 earlier in 2025 drove items sold up 45% and FX-neutral GMV up 35%, culminating in the company’s highest-ever daily sales volume on Black Friday.
Mexico matched Brazil’s pace, also posting 45% items-sold growth and 35% FX-neutral GMV expansion. Argentina delivered 42% FX-neutral GMV growth and 36% growth in items sold despite a more complex macro backdrop. Across all three markets, the company achieved record net promoter scores in both commerce and fintech, signaling improving customer trust.
Mercado Pago Fintech Performance
Mercado Pago continued its transformation into one of Latin America’s largest digital banks. Fourth-quarter fintech revenue reached $3.8 billion, up 51% in dollars and 61% on an FX-neutral basis. Monthly active users grew 27% to nearly 78 million, while assets under management surged 78% to $18.8 billion.
The credit portfolio nearly doubled to $12.5 billion, with the credit card book alone reaching $5.7 billion — up 114% year-over-year — after the company issued roughly three million new cards in the quarter. Critically, asset quality improved: the 15-to-90-day non-performing loan ratio fell to a historic low of 4.4%, and the net interest margin after losses held at 23%, suggesting the rapid credit expansion is being underwritten with discipline.
Advertising and AI-Driven Revenue Growth
Mercado Ads revenue accelerated to 67% FX-neutral growth, up from 63% in Q3, powered by AI-driven bidding tools and expanded off-platform inventory. The company noted that AI is increasingly central to monetization: its Mercado Pago AI assistant now resolves 87% of user interactions, while AI-enhanced tools helped drive acquiring payment volume growth of 25% in Brazil and 50% in Mexico.
MercadoLibre Financial Detail and Margins
Financial Detail
Q4 Revenue and Profitability Breakdown
Fourth-quarter revenue of $8.76 billion was split roughly 55% from Brazil, 22% from Mexico, 18% from Argentina, and 4% from other markets. Adjusted EBITDA reached $1.13 billion, ahead of the $1.10 billion consensus, implying a 12.9% margin. Free cash flow margin came in at 33.9%, modestly below the 35.1% recorded in Q3.
The margin trajectory tells the investment story clearly. EBIT margin compressed from 13.5% in Q4 2024 to 10.1%, having troughed at 9.8% in Q3 2025. For the full year, the operating margin settled at 11.1% while the net margin was 6.9%. Management has been transparent that this compression is deliberate — the company is prioritizing market-share gains and infrastructure buildout while LatAm e-commerce penetration remains in early innings.
Full-Year Commerce and Logistics Scale
For the full year, MercadoLibre processed 2.4 billion items across $65 billion in GMV, serving over 120 million annual unique buyers. The company opened 16 new fulfillment centers in 2025 — including its first in China in December — and its logistics network absorbed nearly 500 million additional items year-over-year, a 41% increase. Unit shipping costs in Brazil continued to fall — having dropped 8% quarter-over-quarter in Q3 alone — demonstrating that scale is already generating efficiency gains even as the company subsidizes free delivery.
MercadoLibre Management Signals and Outlook
CEO Ariel Szarfsztejn pointed to Brazil and Mexico as the primary growth engines, noting that the lower free shipping threshold is bringing in new buyers who purchase more items across a wider range of categories with higher retention than earlier cohorts. He signaled that the company intends to keep investing rather than optimize margins near-term.
SVP of Investor Relations Leandro Cuccioli framed the opportunity in vivid terms, telling Reuters the company sees itself at “15 minutes of the first half” of e-commerce development across its markets — a metaphor suggesting years of runway remain before the industry matures.
The opening of MercadoLibre’s first fulfillment center in China in December signals ambitions beyond intra-LatAm trade, while the continued rollout of the Mercado Pago credit card — now in Brazil, Mexico, and Argentina — positions the company to deepen financial-services penetration among the region’s underbanked population.
What to Watch Next for MercadoLibre
Watch Next
Margin inflection timing is the central question. With EBIT margin having troughed at 9.8% in Q3 and nudging up to 10.1% in Q4, investors will be tracking whether the company can sustain sequential improvement through 2026 as the benefits of scale in fulfillment and credit begin to compound. The cadence of credit card issuance — three million new cards in Q4 alone — will be closely watched for any signs of asset-quality deterioration.
The competitive backdrop remains intense. Amazon continues to build out its logistics infrastructure across the region, Shopee (Sea Limited) sustains discount-driven marketplace pressure, and Nubank — which reports its own Q4 results on February 25 — is expanding its credit and banking products in Brazil and Mexico, directly contesting Mercado Pago’s digital-banking aspirations.
From a strategic standpoint, the China fulfillment center could meaningfully reshape the company’s cross-border assortment and pricing power over the next several quarters. Meanwhile, advertising revenue growing at 67% FX-neutral is arguably the highest-quality revenue stream in the ecosystem and could become a material margin lever as the retail media market in Latin America — projected to exceed $6 billion by 2029 — continues to develop.
MercadoLibre Q4 2025 Results Summary Table
| Metric | Q4 2025 | Q4 2024 | YoY |
| Net Revenue | $8.76B | $6.06B | +44.6% |
| Net Income | $559M | $639M | −12.5% |
| EPS (GAAP) | $11.03 | $12.61 | −12.5% |
| EBIT | $889M | $820M | +8.4% |
| EBIT Margin | 10.1% | 13.5% | −340 bps |
| Adj. EBITDA | $1.13B | — | — |
| GMV | $19.9B | — | +37% |
| Unique Active Buyers | 83M | 67M | +24% |
| Credit Portfolio | $12.5B | ~$6.6B | +90% |
| Mercado Pago MAUs | ~78M | ~61M | +27% |
MercadoLibre Q4 Commerce Growth by Market
| Market | Items Sold YoY | FXN GMV YoY |
| Brazil | +45% | +35% |
| Mexico | +45% | +35% |
| Argentina | +36% | +42% |
Key Risks Facing MercadoLibre
Risks
The most immediate risk is that margin recovery takes longer than expected. Management has been explicit about prioritizing growth, and with the credit card book expanding by 114% annually, even a modest deterioration in underwriting quality could amplify provision charges. While the 4.4% NPL ratio is encouraging, the Argentina credit card — launched only in August 2025 — is still too young to reveal its full loss profile.
Currency remains a structural overhang. MercadoLibre generates roughly 55% of revenue in Brazil, where the real has been volatile against the dollar despite recent appreciation. A reversal in the BRL or a renewed depreciation of the Argentine peso could compress reported dollar-denominated results even if local-currency growth stays strong.
Competitive intensity is not easing. Amazon, Shopee, and Nubank are each investing heavily in their respective LatAm footprints, and MercadoLibre’s strategy of subsidizing shipping and expanding credit simultaneously leaves less room for error. If the return on these investments materializes slower than management anticipates, the stock — trading at roughly 46 times trailing earnings — could face a valuation reset.
LatAm E-Commerce and Fintech Sector Context
MercadoLibre’s results land in an increasingly constructive backdrop for Latin American equities. The MSCI EM Latin America Index has surged over 20% in 2026, its strongest start to a year since 1991, driven by a surge in foreign inflows into Brazilian, Mexican, and Colombian markets. Brazil’s Selic rate holds at a restrictive 15%, maintaining a wide carry-trade spread, while the real has appreciated past 5.16 per dollar — its strongest since May 2024.
E-commerce penetration in Latin America remains well below the global average, with physical retail still accounting for roughly 85% of total spend. This structural gap underpins MercadoLibre’s conviction in sustained heavy investment. The company’s nearest fintech peer, Nubank, reports Q4 results on February 25 — providing the next major read on digital financial services demand across the region.
Among sell-side analysts, sentiment leans constructive: JPMorgan upgraded MELI to Overweight on February 12 with a $2,800 target, citing easing competition and fintech strength in Brazil and Mexico. Morgan Stanley holds an Overweight rating with a $2,950 target, while Wedbush and BTIG maintain bullish calls at $2,600 and $2,750 respectively — all well above the current trading range near $1,940.