Pro-Música’s annual report reveals Brazil’s music market grew 21.7% in 2024, reaching R$3.4 billion ($567 million). This remarkable performance maintains Brazil’s position as the ninth largest music market globally, according to the International Federation of the Phonographic Industry.
Streaming continues to drive this growth, accounting for 87.6% of total revenues. Digital platforms generated R$3.05 billion ($508 million), representing a 22.5% increase from 2023.
Subscription streaming specifically saw a 26.9% jump in users across platforms like Spotify, Deezer, and Apple Music. Ad-supported streaming revenues grew 8.3% to R$479 million ($80 million).
Interactive music videos, funded exclusively through advertising, generated R$499 million ($83 million). This streaming dominance contrasts sharply with the U.S. market, where subscription accounts grew just 2.7% year-over-year.
Paulo Rosa, President of Pro-Música Brasil, attributes this success to record labels’ investment in developing Brazilian talent. Companies actively promote thousands of local artists both domestically and internationally. Brazilian music commands 93.5% of the top 200 most streamed songs in the country.
The physical music market also showed surprising vitality, reaching R$21 million ($4 million)—its best result since 2017. Vinyl led this segment for the second consecutive year, generating R$16 million ($3 million), marking a 45% increase.
Brazil’s Music Industry Sees Strong Growth
Music rights collection grew significantly too. Public performance rights for producers, artists, and musicians increased 14.9% to R$386 million ($64 million).
Major industry players recognize Brazil’s potential. Warner Music Brazil invested in local distributor Sua Música in July 2024. Spotify announced plans for its largest concert in São Paulo during the same period.
Brazil boasts over 30 million paid streaming subscriptions. Despite lower average revenue per user compared to mature markets, Brazil’s large population of 220.1 million enables substantial growth.
Industry projections suggest Brazil’s annual recorded music revenue will exceed $1 billion by 2031. This 74% increase from current figures will likely strengthen Brazilian music’s global influence for years to come.