There is a cocktail bar in downtown São Paulo built inside the vault of a defunct state bank. A listening bar in a reclaimed underground gallery, shuttered for nearly half a century, where DJs spin vinyl for a thousand people on weekends while security guards escort visitors from their Ubers.
A rooftop club on the 26th floor of a 1929 skyscraper that was once the tallest in Latin America. While nightlife shrinks in New York, Berlin, London, and Sydney — casualties of rising rents, pandemic attrition, and regulation — São Paulo is doing the opposite.

Resonance Consultancy’s World’s Best Cities 2026 report, backed by an Ipsos survey of 21,000 respondents across 31 countries, ranked the city number one in the world for nightlife. São Paulo climbed to 18th overall — highest in Latin America — driven by what the report described as a famously late scene across Vila Madalena and Baixo Augusta, busy seven nights a week.
Abandoned spaces, new economies
The transformation is concentrated in the historic center, where private investment and public renovation have reshaped blocks once synonymous with urban decay. Bar do Cofre occupies a former state bank vault. Bar dos Arcos operates beneath the Theatro Municipal. Formosa Hi-Fi took over a gallery abandoned since the 1970s.
The Martinelli Building — Brazil’s first skyscraper, built by Italian immigrant Giuseppe Martinelli a century ago — houses a 360-degree bar on its upper floors and is undergoing a R$100 million ($17 million) renovation to expand entertainment spaces, aiming to attract one million visitors per year.
The economics are real. São Paulo state’s tourism sector generated an estimated R$340 billion ($57 billion) in 2025, nearly 10% of the state’s GDP. The city received over 2.2 million international visitors in the first ten months of the year, a 21.5% increase over 2024. This is part of The Rio Times’ daily coverage of Latin American culture and lifestyle.
Average rents downtown hit R$69.50 ($12) per square meter, reaching R$143.50 ($24) in the priciest neighborhoods — rising costs that would normally kill nightlife. Instead, operators keep adapting.
Related coverage: Brazil’s Morning Call | Argentina Posts Surplus Again as IMF Reviews the Books

