Brazil’s international tourism is rebounding, with foreign tourists contributing $4.45 billion from January to August.
This amount is a 7.5% increase from 2019 levels. The country made $657 million in August alone, setting a 28-year record. This year’s growth is almost 40% over 2022.
Jeanine Pires, a tourism consultant, shares some insights. She states that tourism’s economic impact is now above pre-pandemic levels.
Even with fewer flights, the numbers are rising. Over four million foreign visitors came to Brazil in eight months. This is an 11% boost over the entire year of 2022.
Embratur, Brazil’s tourism agency, is also working hard. They’re active in global fairs and events.
The agency is introducing new initiatives like Afro-tourism. Marcelo Freixo, Embratur’s leader, underlines the agency’s strategy.
They aim to attract tourists from Latin America, the U.S., and Europe.
Argentinians top the list of visitors, with 1.4 million arrivals this year. Americans come second at 436,500.
Alexandre Sampaio from the Brazilian Federation of Lodging and Food highlights Brazil’s advantages. Favorable exchange rates and diverse options are pulling in tourists.
Several companies are investing in services and infrastructure. For instance, the 2023/2024 cruise season will be historic in length.
Cesar Fernandes of the Brazilian Association for Inbound Tourism stresses this point. He says good infrastructure is essential to attract even more tourists.
Airlines are also expanding their services. Latam plans new routes to Santiago, Aruba, Havana, and Atlanta.
Afro-Tourism
Gol, Azul, and other global airlines like American Airlines and Delta are adding more flights. Finally, local governments offer tax refunds to foreign tourists.
This move aims to boost local shopping and the economy.
In summary, Brazil’s tourism sector is on the rise again. It’s breaking records and showing signs of strong recovery.
Stakeholders are making efforts to keep this momentum going.
With a focus on diversification, such as Afro-tourism, and a boost in infrastructure, Brazil seems poised for long-term growth.
The tourist tax refund is another smart move to keep the industry thriving.