RIO DE JANEIRO, BRAZIL - Fashion has sought to incorporate the debate on sustainable consumption. One of the companies that have created initiatives in this sense is Riachuelo.
The Brazilian retailer has launched a clothing rental platform in partnership with Clorent. Entitled 'Alugue Riachuelo', the service is available on the brand's website and seeks to meet different consumer needs. The proposal is to make three services available: one shot, the single rental of one - or more - pieces, monthly subscriptions, and travel bags.
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