Brazil wants to be a top travel and tourism hub and has a plan. The country needs to boost its economy and improve people’s lives.
The focus is on showcasing natural beauty to tourists worldwide. Tourism Minister Celso Sabino says many beautiful spots in Brazil are still unknown globally.
President Lula Da Silva is working to improve diplomatic relations, making Brazil more visible.
According to Sabino, the country has appealing weather, beautiful beaches, and inviting rivers.
The Amazon also offers a big draw, especially with the growing interest in sustainability.
Belém in the Amazon will host the COP30 climate talks in 2025. Sabino wants this event to be a global landmark for nature conservation.
Despite top-notch hotels and services, European tourists often overlook Brazil, says Sabino.
Boosting Visitor Safety
The minister notes that safety is improving due to policies that cut poverty and inequality. Plans are afoot to create a special tourist police force for visitor security.
Enhanced surveillance and well-lit areas in tourist spots can make visitors feel more secure during their stay.
Finally, creating an accessible, multilingual hotline for tourists to report issues or seek help would build additional trust in Brazil as a travel destination.
Growing Spain-Brazil Travel
Sabino believes now is the time to protect nature and market Brazil as an ideal holiday spot. He sees the opportunity to increase travel between Spain and Brazil.
More European flight connections are coming, mentions Sabino, naming partnerships with airlines like Iberia and TAP.
Long-Term Goals
Sabino sees Brazil gaining world recognition as a must-visit travel spot. He also highlights Brazil’s emerging role as a South American leader.
The minister adds that the country’s political image is improving, which is also a plus for tourism.