RIO DE JANEIRO, BRAZIL – Balneário Camboriú, on the North Coast of Santa Catarina State, has the third most expensive square meter in Brazil. According to the FipeZap Index of Announced Real Estate Prices, published in November this year, the average value is R$9,091. The price variation in the accumulated of 2021 was 17.75%.
According to the Balneário Camboriú Convention & Visitors Bureau president, Margot Rosenbrock Libório, the widening of the Central Beach sand strip, finished earlier this month, boosted real estate prices and the demand for the city. Other attractions in the region also helped.
“There is a movement happening in the city and the region, driven by Balneário Camboriú. Despite the pandemic, the city had tourist attractions, important investments. The enlargement was also an important factor and gave exposure to the city and the work surprised”, he said.
With the reopening of the hotels and the acceleration of the vaccination campaign, the city is getting ready to receive more than one million visitors this summer season, according to the projection of the association formed by local businessmen related to the productive chain of travel, events, and tourism.
The average value of the square meter of real estate, according to the survey, is only behind São Paulo (R$9,673) and Rio de Janeiro (R$9,631). In the ranking of the most expensive square meter in Brazil, Itapema in the same region is fourth, with an average price of R$ 8,743.
In Florianópolis, the State capital, the value is R$8,450. The study monitored the real estate market of 50 cities and pointed out that the average of the consulate places is R$7.839.
For Nelson Nitz, the demand for real estate increased in Balneário Camboriú during the pandemic. The president of the Balneário Camboriú Civil Construction Industry Union (Sinduscon) explains that, besides the beach enlargement, the spread of remote work made it possible for people to be in other places.
“This change caused a migration, mainly from the large urban centers towards places with better quality of life, leisure, safety, as in the case of our coast,” said Nitz.
Renato Monteiro, a real estate businessman who works in the region, explains that the apartments facing the extended beach further increase the average value in the city.
“The sea view is an important asset. And in Balneário Camboriú, for having less than ten plots of land to build new buildings in the next few years, it ends up accentuating the price much more because it is running out,” he comments.
WIDENING OF THE SAND STRIP
The width of the sand strip went from an average of 25 to 70 meters. The work began in March this year, with pipes used together with the dredge, which arrived in the city on August 22nd.
The vessel picked up sand from a deposit and carried the material to the beach shore through the structure made with the pipes. The dredge finished its work on October 31st.
The beach width was increased along the entire length of the beach, which is 5.8 kilometers. Next year, after the summer season, works are planned on the Atlantic Avenue sidewalk, a street in front of the sand strip, and the planting of Restinga vegetation, a requirement of the environmental licensing for the work.