RIO DE JANEIRO, BRAZIL – A massive propaganda campaign for Bitcoin (BTC) was launched on January 28, 2021 simultaneously in Argentina, Chile, Colombia and Mexico, with the name ‘It’s time for Bitcoin’ (Es Hora de Bitcoin). It includes, among other actions, advertisements on streets and public transportation.
“It is a guerrilla marketing strategy where everyone can be a part by pasting stickers and tweeting with the hashtag #eshoradebitcoin,” said Rodolfo Andragnes, president of the NGO Bitcoin Argentina, when consulted by CriptoNoticias. He clarified that “it is a move by the Latin American bitcoiner community and not by someone in particular.”
“The idea comes from the middle of last year and long before the exponential climb of the Bitcoin price. But, for different reasons, it was not done until at the end of 2020, some interest arose in supporting the project and making the first contributions,” Andragnes added.
As explained by the specialist in advertising and business administration, “although it was born centrally coordinated, the idea is that each one appropriates and expands it, and that more people contribute so that more and more actions can be taken in all countries.”
Bitcoin is promoted on billboards, buses and planes
In the case of Argentina, ‘Es hora de Bitcoin’ will include advertisements on bus windows, billboards on public roads, murals, T-shirts and a plane that will visit seaside resorts in coastal towns. “In Chile, Mexico and Colombia there are also posters and people joining in looking for more spaces,” Andragnes said, adding that in Guatemala there are people raising funds to initiate similar actions.
Andragnes explained that “the objective is to speak to those who have heard about Bitcoin but have not yet decided.”
This guerilla strategy does not have a preset completion date. “As there are different media, each one has its duration, so it is difficult to know how long it will last, but the idea is that it flows naturally and that there are more people throughout the region doing things,” Andragnes said.
A website and a hashtag to unify efforts
In relation to hashtag #eshoradebitcoin, the president of the NGO reported that “it intends to accompany all kinds of articles or situations that show that the current monetary system has its days numbered, is unfair or abusive.” At the time of this writing, with the campaign in its first hours, more than 30 posts on Twitter already included #eshoradebitcoin.
The website eshoradebitcoin.org was specially developed for the occasion and its address can be found on all campaign graphic material. It explains certain characteristics of Satoshi Nakamoto’s alleged A reation, including its limited dissemination, its resistance to censorship, its security, and the fact that it can be used by everyone.