Brazil’s Strategic Push Towards Green Tourism Growth

Brazil’s tourism sector is witnessing a significant shift towards nature-based tourism, now making up 60% of the industry’s revenue, as detailed by a study from Sebrae.

This growth in eco-tourism underscores an evolving trend towards environmental experiences, with over 65.9% of travel companies offering such services.

Mato Grosso leads in eco-tourism, supported by attractions like Chapada dos Guimarães and the Pantanal.

Mato Grosso do Sul and Rio de Janeiro are also noted for their contributions to the sector.

The importance of eco-tourism for small businesses and its potential to shape future public policies has been highlighted by Sebrae’s Tourism Coordinator, Ana Clévia Guerreiro.

She points to eco-tourism’s alignment with the green economy and its relevance for the upcoming COP30.

Challenges such as community involvement and environmental preservation remain, but collaborative efforts and technical standards are proposed as solutions.

Sebrae has been instrumental in supporting over 2,100 tourism companies in 2023, achieving an average revenue increase of 15.6%.

This strategy aims to boost Brazil as a top eco-tourism spot, worth $181 billion.

Brazil uses projects like Sebrae in Bonito and Brasil Mais Produtivo to boost sustainable growth and tap into eco-tourism.

These efforts are setting the stage for a brighter and more sustainable future in the nation’s tourism industry.

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