Tag: Havaianas
RIO DE JANEIRO, BRAZIL - Interbrand consultancy on Friday, December 10, released its annual ranking of the 25 most valuable brands in Brazil.
First placed was Itaú bank (ITUB4), with a brand value of R$40.5 (US$7.2) billion, followed by Bradesco...
RIO DE JANEIRO, BRAZIL - Curitiba-based startup Omnichat has been chosen by Facebook as a business solutions partner for Whatsapp. Omnichat is a leader in the chat commerce market in Brazil, a service type that became essential during the...
RIO DE JANEIRO, BRAZIL - A digital presence has become a critical issue for the perception of brand value, before product sustainability.
According to the newly released Brand Finance survey, after a crazy 2020, L'Óreal is the most valuable cosmetics...
By Nelson Belen, Contributing Reporter
RIO DE JANEIRO, BRAZIL - While winter may be fast approaching in Brazil, for many others, swimsuit season is just around the corner. The first stop for shoppers looking to upgrade their beach wardrobe is...
By Michela DellaMonica, Contributing Reporter
RIO DE JANEIRO, BRAZIL — Founded in 1962, Brazil’s global flip-flop company Havaianas, owned by manufacturer Alpargatas, began as the signature everyday footwear for Brazilians, ideal comfort in the tropical climate. The company has gained...
By Juliana Tafur, Contributing Reporter
RIO DE JANEIRO – The coveted, colorful and comfortable Brazilian sandals 'Havaianas' have hit New York’s Fashion runways and are now being designed by top celebrities in London. On July 15, UK-based luxury goods retailer...