RIO DE JANEIRO, BRAZIL - A digital presence has become a critical issue for the perception of brand value, before product sustainability.
According to the newly released Brand Finance survey, after a crazy 2020, L'Óreal is the most valuable cosmetics brand in the world, for the second consecutive year. The company held on to the top spot despite a 13% drop in value, which totaled US$10.2 billion this time around - equivalent to about 4.5% of its market value of nearly US$240 billion.
The following positions, up to the 10th, are taken by Gillete, Nivea, Guerlain, Est . . .