A new study by Loft using artificial intelligence (AI) has shed light on rental prices in São Paulo districts.
The study covers 51 neighborhoods and offers unique data for renters and property owners alike.
Unlike traditional studies, this one goes beyond simply listing the current asking prices.
Instead, it utilizes AI to recommend what the rental price should actually be, providing a more complete picture of the market.
The study relies on a machine-learning algorithm trained on 4.2 million property transactions in São Paulo.
The algorithm analyzes data from various online platforms and then compares the asking prices to what it determines to be the most fair or “recommended” prices.
This approach helps both renters and landlords understand the market better and makes it easier for both parties to negotiate.
Neighborhoods
The report highlights neighborhoods where there are significant discrepancies between asking and recommended prices.
Specifically, neighborhoods such as Vila Olímpia, Itaim Bibi, and Barra Funda show the most considerable difference.
In these areas, the asking prices are around 8 to 9% higher than what the AI recommends.
On the other hand, the average gap across São Paulo is significantly lower, sitting at around 3%.
In neighborhoods like Higienópolis and Tucuruvi, the situation is different. The study found that in these areas, the asking and recommended prices are nearly identical.
Therefore, in such neighborhoods, renters have less leverage to negotiate, as the prices are already fair, according to the AI.
Additionally, the study also looked at the price per square meter in various neighborhoods.
It found that the most expensive areas are Vila Olímpia, Jardim Europa, and Vila Nova Conceição, with average costs per square meter ranging from R$ 83 to R$ 92.
Details
In São Paulo, a disparity has been observed between the advertised rent prices for properties and the recommended prices in various neighborhoods.
The difference can be attributed to multiple factors, including the perceived value of a neighborhood, historical pricing trends, and local amenities.
Below is a comprehensive list that highlights these differences across various neighborhoods:
Neighborhood | Difference Between Advertised and Recommended Price (%)
Vila Olímpia: 8.71%
Itaim Bibi: 8.07%
Barra Funda: 7.31%
Lapa: 7.09%
Alto de Pinheiros: 6.93%
Pinheiros: 5.84%
Vila Leopoldina: 5.69%
Brooklin: 5.54%
Vila Andrade: 5.53%
Vila Nova Conceição: 4.79%
Jardim Paulistano: 4.61%
Jardim Europa: 4.26%
Moema Índios: 4.11%
Cambuci: 4.06%
São Lucas: 3.94%
Vila Prudente: 3.84%
Jardim Marajoara: 3.70%
Jardim São Paulo: 3.56%
Santo Amaro: 3.50%
Chácara Klabin: 3.37%
Vila Romana: 3.28%
Perdizes: 3.25%
Vila Clementino: 3.25%
Bom Retiro: 3.18%
Jardim Paulista: 2.96%
Saúde: 2.85%
Água Rasa: 2.73%
Campo Belo: 2.62%
Alto da Lapa: 2.55%
Ipiranga: 2.49%
Campo Grande: 2.40%
Vila Mariana: 2.29%
Jardim América: 2.28%
Moema Pássaros: 2.25%
Paraíso: 2.16%
Mooca: 2.08%
Bela Vista: 1.82%
Vila Madalena: 1.71%
Bosque da Saúde: 1.61%
Aclimação: 1.18%
Higienópolis: 0.87%
Tucuruvi: 0.70%
Freguesia do Ó: 0.51%
Santa Cecília: 0.11%
Sumaré: -0.13%
Morumbi: -0.21%
Liberdade: -0.51%
República: -0.76%
Sacomã: -1.32%
Campos Elísios: -1.62%
Jabaquara: -2.34%
Overall Average: 2.92%
These numbers offer a perspective on the varied real estate landscape across São Paulo’s neighborhoods.
It provides a comparative insight for individuals or businesses looking to rent or invest in the city’s property market.
Background
The use of AI in real estate is not entirely new but applying it to rental markets offers fresh perspectives.
Traditionally, pricing was often a manual task, involving local market knowledge and sometimes guesswork.
AI streamlines this process, adding a layer of data-driven objectivity.
This study sets a precedent for other cities and could be an essential tool in urban planning.
Knowing the real vs. expected prices can help governments make more informed decisions about housing policies.
Historically, São Paulo’s real estate market has been volatile. Inflation rates and economic stability directly impact rental prices.
This AI study, therefore, is timely as it can guide during uncertain times.
Lastly, this research could be the first step toward more transparent real estate dealings.
Both renters and landlords can benefit from fair pricing, reducing the friction that often comes with negotiations.
Overall, the study brings us closer to a more transparent, fair, and data-driven rental market.