São Paulo government launches campaign for the return of tourism to the northern coast

By Artur Piva

The State of São Paulo government has started a campaign to encourage the resumption of tourism on the northern coast.

The region has some of the most beautiful beaches in Brazil.

It struggles, however, to recover from the losses registered after experiencing a disaster caused by severe rains at the end of February.

For the campaign, the government of São Paulo has adopted the slogan:

“North coast. With your visit, strong coast”.

The population of the cities in this part of the state has tourism as one of its main sources of income.

Residents have always welcomed tourists, said Governor Tarcísio de Freitas.

“Now is our time to support the region by making a reservation to spend a few days in this beautiful place,” he declared.

In addition to leaving dead and homeless, the disaster closed roads, as described by reporter Edilson Salgueiro in “The most predictable tragedy,” a report for Issue 153 of Revista Oeste.

“The storm caused the partial interdiction of the Tamoios Highway on Sunday.”

“The same occurred on stretches of the Rio-Santos, in Ubatuba, and the Mogi-Bertioga, which suffered from flooding,” Salgueiro wrote.

However, the São Paulo authorities worked very hard to reestablish access.

On March 10, for example, the government managed to reopen the Mogi-Bertioga Highway fully.

Dagomir Marquezi, who visited the region after the reopening, reported that life has already returned to normal in São Sebastião, one of the towns affected by the tragedy.

“The inns are working, the modest Beira Praia Shopping Mall receives customers in its restaurants and cell phone stores, Manelito Café spreads its aroma, Neh gets a haircut in her salon, Fernando Chaveiro attends 24 hours,” Marquezi wrote in “After hell, a month in paradise,” a report for Issue 156 of Revista Oeste.

With information from Revista Oeste

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