RIO DE JANEIRO, BRAZIL – The world of pornography, once used by a virtually all-male audience, is no longer “just a man thing”. Today it can be considered women’s too. In addition to being consumers of adult content, they are also at the forefront of some issues.
According to data collected by Pornhub, one of the world’s largest adult video websites, 80 percent of hits performed by mobile devices are female. In Brazil, a survey by Sexy Hot showed that 24 percent of subscribers are women.
“We have porn for all preferences, but we are investing in films with less aggressive content and more focused on the female view of sex,” explained Mauricio Paletta, director of the Playboy Group in Brazil.
Although they are increasingly interested in adult content, talking about it is still rare among women. “There is still this taboo among women regarding pornography, but we are working to change it and show that there is no problem in liking it”.
The most popular categories for women are lesbians, trios and squirt (female ejaculation). They are also interested in viewing sex between gay men.
Although the consumption of adult videos has increased, some pornography producers with a female perspective, like Erika Lust Film, are investing even more in adult content from a female perspective.
“There is certainly growth among women because they watch pornography, and the whole world population is consuming more,” Pablo Dobner, the company’s executive director and co-founder, told BBC World.
“There is a demand, but most women want something much more sincere, clean and sexually intelligent than what you can find on the majority of other websites,” he said.