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Wave of acquisitions boosts Americanas’ Black Friday in Brazil

RIO DE JANEIRO, BRAZIL - After a 2-year period in which Brazilians have greatly matured when it comes to online shopping, e-commerce platforms have prepared big announcements for Black Friday.

It is a time when retailers try to draw the spotlight: Casas Bahia opened a mega-store in São Paulo, Mercado Libre opened a distribution center for home appliances, and Magalu announced its move into the gaming world.

With no specific "bombshell" announcement, Americanas (AMER3) will reach Black Friday 2021 with more to offer, as it will feature within its platform products from brands such as Natural da . . .

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