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Rio’s Carnival 2018 Raises Largest Private Investment in History

By Beatriz Miranda, Contributing Reporter

RIO DE JANEIRO, BRAZIL - In 2018, Rio's Carnival will be promoted with the sponsorship of Uber and Dream Factory, which together donated R$35 million to the world-famous event. Run by Riotur, this year's Carnival will be organized with the largest private investment ever raised in history.

According to Riotur, the fund-raising for Carnival 2018 aims to make the event more self-sustainable. By attracting private capital . . .

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