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Brazil’s most influential celebrity on the internet

RIO DE JANEIRO, BRAZIL - A report from research company Ipsos sought to analyze the celebrities with the greatest influence in the new digital era and, consequently, the most coveted by brands that want to have a presence on the internet.

Ipsos evaluated 200 national celebrities to reach its verdict and conducted 2,000 online interviews between May 2 and 10, 2022.

The research considered the ability of these famous people to influence the public about a product, service, or brand, changing their perception of quality, opinion, and trust from what is posted on social networks.

In addition, artists who can . . .

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