Whether for entertainment, clothing, utilities, or games, apps of Chinese origin are a sure hit in Brazil.
According to a report from data.ai, the country stands out as a consumer public in the world ranking of Chinese products.
For example, among Brazil’s ten most downloaded applications in 2021 are titles such as the short video social networks TikTok and Kwai, the marketplace Shopee, and the virtual clothing store Shein.
In addition, 42% of Chinese applications are available for installation in the country, according to a survey conducted by Adjust, a mobile marketing analytics platform.
TikTok is already one of the most installed apps in the country. In the second quarter of this year, it had more than 10 million downloads that earned US$1.63 million.
The interaction with entertainment applications took Brazil to the 13th position in the ranking, with 6% of the world’s installations.
Shein is recognized for its variety of fashion products at low prices and is already ahead of large traditional retail stores such as Arezzo, Renner, C&A, Riachuelo, and Zara.
In the case of utilities, Adjust points out that applications similar to the Chinese CamSacnner, a PDF reader, took Brazil to 8th place in the ranking of installations, with 23% and ahead of the USA.
Finally, in the games sector, Brazil reaches the 6th position concerning installations in this branch, with 12% of all global participation, which surpasses downloads from populous countries like Russia, India, South Korea, and Germany.
With information from Tudo Celular