RIO DE JANEIRO, BRAZIL - Toyota's new model, the Corolla Cross is starting to be produced in Brazil as the brand's model to reach more consumers in the region. The SUV will be exported to 22 countries in Latin America and the Caribbean.
The Corolla sedan, produced in Brazil since 1998, is exported to five countries - Argentina, Colombia, Paraguay, Peru, and Uruguay.
With more markets to serve, Toyota's CEO for Latin America, Masahiro Inoue, sees the new model as strategic for the brand, but says measures are needed to help make domestic products more competitive.
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