RIO DE JANEIRO, BRAZIL - Of the 33 new Brazilian billionaires, according to the most recent list published by Forbes magazine, nearly a third - ten - are linked to the Santa Catarina industrial giant Weg.
The family company, founded by three German descendants in 1961, now has 13 heirs in the select billion-dollar club. This ascension is related to the impressive appreciation of the company's shares over the past 12 months, which has exceeded 240 percent and raised its market value to over R$150 billion.
But what is Weg's secret? For a long time the company has been . . .