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Brazil’s loyalty program Dotz gains traction in marketplaces and financial services

RIO DE JANEIRO, BRAZIL - In its first post-IPO results, Dotz is showing early signs that it is successfully executing its strategy to increase monetization of its 50 million customers, the company's main promise during its roadshow.

The fintech, which began as a loyalty program, grew its marketplace's (Gross Merchandise Value) GMV by 70% year-over-year in the second quarter, and "in August, growth continues to accelerate, reaching 98%," CEO Roberto Chad told Brazil Journal.

TPV - spending by 184,000 co-branded card customers - grew 49%, reaching R$1.1 billion in the last 12 months. In . . .

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