Brazil’s online marketplaces grow in pandemic, specialize in niche businesses

Marketplaces work as digital retail malls, in which small stores are sheltered by the large networks' umbrella.

RIO DE JANEIRO, BRAZIL - During the pandemic, marketplaces posted significant growth within e-commerce. If in 2019 they represented 35% of the sector's revenue, in 2020 they increased their share to 51%.

Marketplaces work as digital retail malls, in which small stores are sheltered by the large networks' umbrella.

Ana Paula Simões, 45, founder of APL Simões Shop, is one such storeowner. Since March 2020, the watches she sells are part of Magazine Luiza's online catalog.

The entrepreneur was attracted by the Magalu Partner project, which the chain launched at the start of the pandemic, to . . .

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