RIO DE JANEIRO, BRAZIL – A report from research company Ipsos sought to analyze the celebrities with the greatest influence in the new digital era and, consequently, the most coveted by brands that want to have a presence on the internet.
Ipsos evaluated 200 national celebrities to reach its verdict and conducted 2,000 online interviews between May 2 and 10, 2022.
The research considered the ability of these famous people to influence the public about a product, service, or brand, changing their perception of quality, opinion, and trust from what is posted on social networks.
In addition, artists who can motivate purchasing new items or hiring new services based on what they say on the internet are also considered influential.
WHO IS THE MOST INFLUENTIAL ON THE INTERNET?
According to the Ipsos research, the Brazilian top-model Gisele Bündchen is the most influential celebrity on the internet today.
The poster girl for brands such as Pantene, Sky, and C6 Bank has more than 20 million followers on social networks and is often associated with fashion, clothing, and health and wellness.
Among Gisele’s characteristics most admired by the public are modernity, beauty, and the defense of social and environmental causes.
In addition to Bündchen, four other women occupy the top spots on the list of most influential celebrities of 2022.
In second place is the singer Iza, and in the sequence is Nathalia Arcuri, from the channel “Me Poupe!”.
Brazil’s most influential celebrities on the internet:
- Gisele Bündchen
- Iza
- Nathalia Arcuri
- Jout Jout
- Grazi Massafera
“Just like last year, in 2022, the female presence prevailed. The fact that women occupy the first eight positions in the ranking shows the growing role they play in the media, whether traditional or digital,” says Mariana Andrade, senior manager of Creative Excellence at Ipsos in Brazil.
MOST RECOGNIZED CELEBRITIES
The survey also revealed which are the most remembered celebrities in 2022. Despite not being among the most influential names, the singer Anitta leads the spontaneous mentions and is the most recognized Brazilian by the public. Next are Neymar, Xuxa, Silvio Santos, and Luciano Huck.
When put in contact with images and names, the interviewees mentioned other artists to compose the five most well-known women list.
They are: Juliana Paes, Grazi Massafera, Xuxa, Claudia Raia, and Sabrina Sato. Among the men are Lázaro Ramos, Cauã Reymond, Bruno Gagliasso, Marcos Mion, and Pedro Bial.
With information from Exame