RIO DE JANEIRO, BRAZIL – If in 2013 the country occupied the third position among the largest strategic markets for global CEOs, it has now dropped to tenth position this year, with only 5% of respondents placing it as one of their most potential markets.
Last year Brazil was in the eighth position but had been overtaken by Canada and Australia by 2022.
This is what the consultancy PwC points out in its annual survey with CEOs of large companies all over the planet. In the top positions of the survey are the United States (cited by 41%) of respondents), China (27%) and Germany (18%).
According to the president of PwC, Marco Castro, although Brazil is cheap because of the appreciation of the dollar against the real, which could stimulate investments here, it is also poorer and without growth perspectives, because of the numerous crises, it is going through, such as political, fiscal and environmental ones.
“Brazil has lost relevance in all senses: growth is not great and the representativeness for companies is even smaller in dollar terms. The country continues to be a bet for consumption, but it is no longer a priority in investments,” says Castro.
THE INVESTMENT RATE IN BRAZIL REACHES THE HIGHEST LEVEL SINCE 2015
This PwC survey is in stark contrast to what is really happening in the country. The investment ratio in Brazil in 2021 has reached the highest level since 2015.
In the third quarter of last year, the investment rate in the Brazilian economy reached the level of 19% of GDP. It was the highest level since the 2nd quarter of 2015 when it was also 19%, according to a study by Brazilian FGV