RIO DE JANEIRO, BRAZIL – With the inclusion of new products in its portfolio, in this new phase the startup will offer medium-sized companies solutions that were previously limited to large companies.
In addition, it will also offer education on M&A, Fundraising and Credit, and a wide channel network to its users.
“After interviews with all our customers, strategic discussions on the future of the company and alignment of visual preferences, we reached the current result: we are the first Digital Investment Banking in Brazil,” says Stark CEO João Vitor Carminatti.
“We use cutting-edge technology to offer fundraising and M&A solutions tailored for mid-sized companies and startups. This entails providing affordable solutions previously intended only for large companies such as debentures, CRIs (certificate of securities receivables), CRAs (certificate of agricultural receivables), sale/lease back agreements and venture debt,” the CEO adds.
Founded in 2016 by Carminatti and corporate attorney Rodrigo Ruiz, Stark was born with the mission of promoting M&As within the Middle Market segment (mid-sized companies), connecting companies and startups to investors, at more affordable costs and in a much faster, transparent and modern form.
“Breaking paradigms and daring to do something different, within a traditional and analog market isn’t easy. We realized that there was a lack of knowledge on the part of entrepreneurs regarding potential investment attraction, whether through debt or the sale of an equity stake.”
“Our mission is to be the best hub of options for medium-sized entrepreneurs. In other words, they need only talk to Stark and we communicate with the whole market in real-time to provide the best options for them, according to their needs and company profile.”
“Our network of over 200 business agents, which offered M&A and fundraising solutions, can now offer the best credit solutions in capital markets through our platform,” Carminatti says.”
MARKETING INVESTMENTS
To strengthen its new brand positioning, Stark hired Brand Gym, a company that specialized in branding actions for high-growth startups. The campaign developed for this new stage involves changes in tone, including transformations in the format and frequency of social network posts, as well as live streams to highlight the changes.
“Our goal with rebranding is to be authentic about our values and how we see the market. The middle market entrepreneur doesn’t need to be held hostage by retail banks to take expensive short-term credit or leave trucks of money with an M&A firm in São Paulo, and by the end of a year never even have a meeting with a potential investor for his company. We hope to better communicate with our public, to show our progress as a company and as a brand.”
“We want to democratize Investment Banking and make it accessible to medium-sized companies through technology, education, and humanized service,” the CEO says.