RIO DE JANEIRO, BRAZIL – Nubank on Wednesday (4) announced the acquisition of American automated chat company Juntos Global. The deal is part of a bid by Brazil’s largest fintech to be more aligned with the real needs of its over 40 million customers.
Founded in 2010 in the United States, Juntos Global operates as a kind of automated and personalized chat platform. Its purpose is to create more assertive dialogues between companies and their clients in digital environments, particularly companies in the financial sector. The company has raised some US$7.4 billion in 4 investment rounds in the past 11 years.
In Nubank’s case, Juntos Global will help in engaging all users with personalized and prompt replies. According to the company, this goes in the opposite line to what is offered by the market, which still directs special assistance only to high income customers.
In a statement, Nubank’s co-founder Cristina Junqueira said that the relationship with the American company comes as a response to the growing demand for more customized financial services, and the understanding that each user has individual needs.
“By bringing the Juntos Global platform and its team into our framework, we want to provide our customers with an even more comprehensive and personalized experience, with chats about what is most important for them and potential financial solutions,” she said.
“With its purpose and 100% digital platform, we found in Nubank a great convergence of values. The team is very excited to build even stronger bonds of trust between Nubank and its customers with our knowledge and the infrastructure we have developed over more than 10 years to meet each customer’s expectations in a scalable way,” said Juntos Global’s founder and CEO Ben Knelman.
The Nubank revolution
This is the 4th time Nubank has gone shopping in just over a year. In 2020, the bank announced the acquisition of brokerage firm Easynvest in a bid to expand its portfolio of investment products.
Before that, the company bought Plataformatec, a consulting firm specializing in agile method and digital product development and management. Shortly thereafter, Nubank completed the purchase of Cognitect, a software engineering company.
Along with all these acquisitions, the bank is also engaged in broadening the scope of its operations. Less than a month ago, the company announced overseas transfer facilities, in a partnership with Remessa Online, and also in July, it launched its first credit card with cashback – with an eye on the premium public.