RIO DE JANEIRO, BRAZIL – The search for more compact apartments in São Paulo’s strategic areas has favored the company, leader in the segment.
In the real estate market, two trends have gained strength over the past year: the move away from large urban centers in search of a more peaceful life with the implementation of home office by large companies, and the search for more compact apartments in strategic areas of cities such as São Paulo.
The trend has favored real estate developers such as You,inc, a leader in the segment, which expects to reach R$1.2 billion (US$243 million) in gross sales value (GSV) by the end of 2021, an index that provides an estimate of a project’s profit potential.
The developer has recently launched its second venture this year in the heart of São Paulo’s upscale Pinheiros neighborhood, known for offering a wide range of services, shops, culture and leisure, as well as being close to the city’s main business areas.
Called Pinheiros HY by You,inc, the launch consists of a single-tower project with 219 units, including studios (26 – 30 m²) and 1-bedroom apartments (33 – 34 m²). With digital sales and visits to the stand, 80% of the units were sold in the first 48 hours.
The development is part of the company’s 3 launches announced for the first semester, with a total GSV of R$340 million. “You,inc opens its launch pipeline with innovative projects in 2021. We expect to launch R$1.2 billion of GSV by the end of the year,” says Tatiana Muszkat, You,inc’s Institutional Director.
Training
The acceleration of trends such as digitalization also for people looking to buy real estate has prompted You,inc to invest in training its team to conduct digital sales. Before the pandemic, 74% of sales were offline and 26% online.
After training which included webinars, bolstering digital channels with marketing initiatives and incentive campaigns to engage the largest number of brokers, the company reversed the indicators for the month of June to 42% online and 58% offline sales.
“We are proud to report that our first digital contract was signed in early March 2020, on a platform implemented in late 2019. We have trained our total sales force to serve both online and in-person, and the numbers reflect this. We are able to continue operating even if stands close again,” says Tatiana.
Source: Exame