RIO DE JANEIRO, BRAZIL – The data is presented in the E-commerce Report in Brazil, developed by Conversion, an agency specializing in SEO. The study is conducted monthly and analyzes the traffic of the 200 largest Brazilian websites in 15 sectors.
Among the analyzed sectors, 10 posted an increase of over 10% year-on-year, such as Pharmacy & Health, which grew 85.70%, driven by the sale of medicines, Pet, with 78.29%, Food & Beverages, with 53.37%, Home & Furniture, with 51.89%, Fashion, with 36.6%, Education, with 31.32%, and Electronics & Appliances, with 25.77%, reflecting the sales of TV sets, stoves, frost free refrigerators, among others.
The Tourism and Children’s sectors dropped 23.25% and 10.95%, respectively, compared to the previous year. In the monthly comparison with January, all sectors fell.
Pharmacy & Healthcare led the ranking of sectors with the highest growth (+86%) in the post-pandemic (February/21 vs. February/20) as well as year-on-year.
Chinese platforms Shopee and Shein, which make up the Imported category, posted the highest year-on-year growth in January (1,464% and 522%) of all the websites analyzed.
In contrast, Mercado Libre, the largest website in the segment, lost 13% market share year-on-year. Retail giant Casas Bahia increased 75% over the same period.
Most consumers access e-commerce through cell phones
In February, mobile was the preferred means of access to e-commerce websites by consumers, with 66.2% of total visits.
According to Conversion’s founder Diego Ivo, this behavior, which became more pronounced during the pandemic, can bring great opportunities to companies.
“The pandemic increased the time users spend with their smartphones, which is reflected in the increase in the audience of websites. This data sheds light on companies that intend to invest further on this front,” he says.
The survey also shows that data related to traffic sources, such as the search channel (organic and paid), have the largest share of traffic (59%), highlighting the importance of brands being well positioned in search engines.
Search Share
Conducted at the start of each month, the E-commerce in Brazil Report introduces a new feature in its latest edition: the Search Share of the main players in each sector.
This is a relevant criterion that aims to identify which websites have the highest brand recognition. In February, the highlights were Petz (PETZ3) (48%), Amazon (47%), and Vivara (VIVA3) (43%).
Source: Moneytimes