SÃO PAULO, BRAZIL – Inspired by an old Parisian factory shed of 3.300 m² that has become one of the most incredible artistic experiences in the world — the Atelier des Lumières –, the Museu da Imagem e do Som de São Paulo (“Museum of Image and Sound of São Paulo”) will launch its “MIS Imersão”.
The museum’s new space will open its doors in October with the most comprehensive exhibition experience on Leonardo da Vinci.
This will be the first fully immersive space in Latin America. The Brazilian version will cover 2,000 m² and will feature 150 projectors.
Created by Grande Exhibitions in collaboration with the Museo Leonardo da Vinci in Rome and a number of experts and historians from Italy and France, this interactive experience commemorates 500 years of Leonardo’s legacy, immersing visitors in his extraordinary life like never before.
This unprecedented exhibition will be a unique experience on Brazilian soil not to be missed. Currently, the exhibition is on display in Canada.
The show will run replicas of Renaissance art by the Italian artist, such as his anatomical sketches, his inventions, and manuscripts, in 45-minute-long showings.
The announcement was confirmed by the new director-general of the museum, Marcos Mendonça. According to him, the new space devoted to immersive projection will take place in an old carpentry shed of TV Cultura, in the district of Água Branca.
Demonstrating the full scope of Leonardo da Vinci’s achievements, “Leonardo da Vinci – 500 Years of Genius” celebrates one of the most revered and dynamic intellects of all time. Revolutionary SENSORY4™ technology allows visitors to take a journey into the mind of the ultimate Renaissance man for the very first time.
Discover for yourself the true genius of Leonardo as an inventor, artist, scientist, anatomist, engineer, architect, sculptor, and philosopher. See and interact with over 200 unique displays, including machine inventions, life-size reproductions of Leonardo’s Renaissance art, entertaining animations giving insight into his most notable works, and touchscreen versions of his actual codices.
“Leonardo da Vinci – 500 Years of Genius” also includes the world’s exclusive secrets of Mona Lisa exhibition – an analysis of the world’s most famous painting, conducted at the Louvre Museum by the renowned scientific engineer, examiner, and photographer of fine art Pascal Cotte.
The exhibition’s definitive schedule and dates have not yet been released.