The Agrishow 2023 agricultural fair, the largest in Latin America, was inaugurated yesterday, Monday, in the Brazilian city of Ribeirão Preto, in the state of Sao Paulo (southeast), with the expectation of generating 11.2 million reais (about 2.24 million dollars) in business, confirmed the organizers.
Under the slogan “Connecting people and technologies”, the technology fair for the countryside will be held from May 1 to 5 with the participation of more than 800 Brazilian and foreign brands.
“The economic scenario for the Brazilian countryside continues to be positive,” said one of the event’s spokespersons, Lariza Pio, at a press conference, adding that they expect the agricultural machinery and equipment segment to show growth this year.
The Communications Director of the Brazilian Machinery and Equipment Industry Association, the event’s organizer, indicated that some 200,000 people are expected to attend, as it is one of the most important agricultural fairs in the world.
Agribusiness is one of the strengths of the economy of Brazil, Latin America’s leading economy, as the South American country is considered the world’s leading exporter of animal protein, in addition to other agricultural products such as coffee and soybeans.
Representatives of companies and customers will have an extensive exhibition area in Ribeirão Preto, the South American country’s agro-industrial pole of sugar and ethanol.
Among the innovations of the fair is the use of new technologies, such as artificial intelligence, in the production chain’s different areas.
Other contributions include large-scale crop mechanization, precision techniques, cost reduction, and equipment for sustainable practices.
According to Agrishow 2023 organizers, business projections are based on the expectation that this year’s grain harvest will increase by 15 percent over 2022.