Latin America’s Top Valuable Brands Dominated by Brazil and Mexico

Among global companies, only five Latin American enterprises rank among the world’s top 500 valuable firms.

Brazil and Mexico are home to the leading brands in Latin America, with Itaú, Corona Extra, Claro, Bradesco, and Banco do Brasil topping regional charts.

Banking (18%), retail (15%), beer (9%), and energy (oil and gas, 8%) sectors collectively contribute 50% of regional ranking value.

Itaú leads with a brand value of $8.7 billion, marking a 32% increase. Meanwhile, Lala from Mexico secures the title of the strongest brand with a score of 90 out of 100 in brand strength.

In the previous year, Itaú surpassed Corona Extra, which is now valued at $7.4 billion, showing a 6% increase.

Claro holds third place with a valuation of $5.5 billion. Bradesco and Banco do Brasil, valued at $5.1 billion and $4.9 billion respectively, demonstrate notable growth among Brazilian banks.

The Mexican retailer Bodega Aurrera also made a notable rise to sixth place with a value of $4.4 billion.

Notably, Lala, with a 4% increase in brand value, surpasses Mercado Libre.

Brazilian beauty brand Natura and Mexican companies Telcel and Gamesa also feature prominently, with Ecopetrol securing a spot among the top ten strongest LatAm brands.

Brazil, Argentina, and Mexico rank 31st, 38th, and 41st, respectively, in this index, which is also spearheaded by Brand Finance.