New data shows tourism contributes almost 10% to São Paulo’s GDP. São Paulo’s Legislative Assembly learned this on September 12.
Tourism also fuels 52 economic sectors and has created 2.3 million jobs.
State Tourism Secretary Roberto de Lucena highlighted these figures. “Tourism is a vital engine of growth,” he stated.
São Paulo boasts excellent infrastructure and Brazil’s top three airports. The state leads the nation in both attracting and sending tourists.
Globally, tourism is crucial, too. According to the World Tourism Organization, it accounts for 10% of the world’s GDP. Moreover, it creates 13% of jobs worldwide.
The hotel business is also thriving in São Paulo. Occupancy rose 4.2% in the first half of this year compared to last year.
The Mantiqueira mountains had 53.8% average occupancy, while rural São Paulo hit 54.6%.
During the extended September 7 holiday, the state welcomed 2.3 million visitors. They spent approximately $3.6 million.
Hotels averaged an 80.8% occupancy rate, beating the expected 69%. Particularly, northern coastal cities saw a 92% rate.
Background
This data has several implications. Firstly, São Paulo’s robust tourism clearly acts as an economic stabilizer.
The industry’s reach into 52 sectors indicates its multifaceted impact. Secondly, job creation is vital.
With 2.3 million jobs linked to tourism, it’s a significant employment driver.
Then comes the global context. The tourism sector’s worldwide influence is not to be ignored.
If São Paulo can maintain its growth, it could gain more international prominence. Also, the increase in hotel occupancy shows promise.
Higher rates likely mean tourists are staying longer, which boosts local economies.
The impact on rural areas and smaller cities is noteworthy. Often overlooked, these regions benefit from tourism too.
Lastly, exceeding expectations during holidays points to effective marketing.
It suggests São Paulo has seasonal appeal, another lucrative angle to explore for future growth.