Brazil's state-owned Banco do Brasil (BB) is evaluating holographic technology for customer service through a system termed 'Holograma BB', yet its extensive branch network deployment remains uncertain.
This innovation emerges as financial technology platforms gain popularity, especially among younger, tech-savvy customers.
Banco do Brasil, the nation's oldest public bank and one of its largest, seeks feedback from banking representatives before finalizing this tech adoption, recognizing the shifts in the banking sector due to digitalization and efficiency measures.
CEO Tarciana Medeiros affirmed to Bloomberg that they are in continuous dialogue with banking unions regarding this integration.
Marisa. . .
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