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Party Promoting in Rio

By Felicity Clarke, Contributing Reporter

RIO DE JANEIRO - Some speculate if throwing a great party is more an art then a science. There is the delicate balance of music, people, drinks, setting, and the unquantifiable but essential party ingredient, atmosphere.

The potential for disaster is huge, but when it all comes together, you have an experience that puts venues on the map. It's this opportunity, of making a bar, lounge or club the hot spot, which has led to an explosion in party promoting in major cities all over the world.

Sociable, in-the-know types with . . .

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