RIO DE JANEIRO, BRAZIL - In the indigenous community of Saraguro, located in southern Ecuador, in the Saraguro region in the province of Loja, young people have started to go "viral".
Through social networks, Saraguro YouTubers have gained importance, and millions of people worldwide consume their content. The people belonging to the Kichwa nationality of the Ecuadorian highlands have become the cradle of internet celebrities.
The name Saraguro does not have a concrete definition but several interpretations. According to the explanation of the Confederation of Indigenous . . .
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