By Nilza Rodrigues and Luzia dos Santos
“It is not always easy to talk about lusophony from an economic and business point of view when from the emotional point of view, the cultural and affective ties that bind us are much easier.”
“When we go to China, the United States, Europe, the Far East, and the Middle East, when we talk about lusophony, few look at us as a phenomenon of economy and finance,” words from N’Gunu Tiny, founder of Forbes Lusophone Africa (FAL) during the opening of the Executive Brunch, in Luanda, with the President of Cape Verde, José Maria Neves.
The businessman launched two alerts on a Doing Business morning that brought together Angolan and Cape Verdean partners to discuss, in one place and at the highest level, the present and the future.
“From the point of view of energy, of the nine lusophone countries, only one does not produce or exploit oil, which is Cape Verde, and, however, lusophony never assumed itself as a block of energy power.”
He also recalled that during the Covid-19 pandemic, the world was called to a reality that was little looked at.
“More than 80% of trade is made by sea, ensuring that in lusophony, only one country, Brazil, does not have its capital with direct access to the sea, but lusophony does not present itself as a block of the blue economy.”
Opportunities should not be neglected, and that is at the genesis of the launching of Forbes Africa Lusophone two years ago, as a vehicle for privileged information that aims to “join a strong international brand that could create a platform and bridges from the lusophony to show the world, and also at home, what is positive and well done at the level of economic and social knowledge management and entrepreneurship.”
“This is what we are doing here today – a bridge between managers and entrepreneurs at the level of economics and political economy, but in a responsible, open, Win-Win way,” elucidated the FAL chairman.
He reiterated the importance of making a difference in what he calls the Doing Business software, since in hardware, “we humans, no matter how creative, no matter how much entrepreneurial strength we may have, we can’t change the world; it has to do with climate, it has to do with territory, and it has to do with natural resources, these are things that nature gives us.”
AND HOW DO YOU ATTRACT INVESTMENT WITH SOFTWARE?
“First of all, with good governance, not only of the State but also in companies, with the promotion of good practices and democracy, social inclusion, a set of rules that can attract capital, creating value not only for the shareholder, for those who put their capital at risk but also give some return to society and that is what we intend to do for Cape Verde.”
A final note on Media Nove, “a communication group that we formed last year, the first social communication group with a scope.”
“Not only our presence in the nine lusophone countries but also throughout the world where communities speak Portuguese.”
“We have four themes that we look at from a vertical or horizontal point of view. However, you want to analyze it: energy transition, digital transition, social innovation, and blue economy,” concluded N’Gunu Tiny.
With information from Forbes