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Brazil is the country where WhatsApp is used the most

The messaging app WhatsApp in Brazil is a unique case worldwide. The study Digital Brazil 2022, conducted by the companies We Are Social and Hootsuite, showed that at least 165 million Brazilians use the tool, the highest penetration in one nation on the entire planet.

With an eye on this potential, Meta, owner of Facebook and Instagram, which bought WhatsApp for US$19 billion in 2014, hired a director for the first time to run the . . .

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