São Paulo’s Guarulhos Airport now uses LATAM’s AI to manage passenger flow.
It’s the first system of its kind in Latin America and is set up at domestic check-in counters initially.
This innovation is a joint effort between LATAM Labs and Proc Group. Nine cameras capture and convert passenger movements into usable data.
These insights then help LATAM gauge demand, service quality, and team efficiency.
However, the system goes beyond simple monitoring. It turns passenger activities into quantifiable metrics.
For example, it measures the time each traveler takes from joining to leaving the check-in line. This data allows LATAM to shift resources, like staff or machines, to busier spots.
During peak hours, the technology enables quick staffing adjustments. It assures timely and effective service.
Importantly, all data collection follows Brazil’s data protection law. Thus, LATAM assures no access to identifiable images of the travelers.
Derick Barboza, Airport Director for LATAM Brazil, sees this tech as enhancing customer experiences.
He emphasizes that the current setup in Guarulhos is just the beginning. There are plans to expand this to other airports in the country.
The system is part of LATAM’s larger strategy for automated services. At present, LATAM Labs partners with eight external entities, including Inovabra.
The collaboration has already birthed solutions like document verification and neural network applications for customer journeys.
Background
As more companies adopt AI, a new benchmark for customer service gets set. Besides, the integration of technology could have broader implications.
Firstly, other airports might also consider implementing similar systems. If successful, this pilot project in Guarulhos could serve as a blueprint.
Secondly, the technology could evolve. Today, it’s managing check-in lines; tomorrow, it might assist with security or flight operations.
Moreover, data-driven decisions are becoming essential in various industries. LATAM’s initiative shows how airlines can harness data for practical improvements.
Then, there’s the issue of data privacy. LATAM adheres to Brazil’s privacy laws, setting a precedent for responsible data use.