The 2023 Brasileirão season achieved a historic milestone in Brazilian football by surpassing the previous high of 2011 with an average of 2.49 goals per game.
The Brasileirão is Brazil’s top professional football league, featuring the country’s leading football clubs competing annually.
This season also set a new attendance record, averaging over 26,500 fans per game, beating the 1983 record of 22,953 fans.
In terms of revenue, clubs earned R$ 486 million (approximately $99.18 million) from ticket sales.
This figure shows a significant 58% increase from 2022. Notably, ten teams averaged over 30,000 fans per game, a first for the league.
Flamengo led the crowd numbers with an impressive average of nearly 57,000 fans. Palmeiras, the champions, attracted around 33,000 fans per game, ranking seventh.
São Paulo and Corinthians also drew large crowds, with 43,000 and 38,000 fans, respectively.
Atlético-MG’s fan base has grown by 15% since the opening of Arena MRV. In this new stadium, they averaged about 35,000 fans, compared to 30,000 in other venues.
Arena MRV’s technology, like ticket-purchasing apps and facial recognition systems, played a key role.
Membership Programs
Tironi Paz Ortiz, CEO of Imply, commended Arena MRV as a technological marvel in Latin America. This stadium enhances fans’ experiences, attracting even more spectators.
Membership programs contributed significantly to the high attendance. For instance, Fortaleza’s members accounted for 60% of their total crowd.
Marcelo Paz, president of Leão, stressed the importance of such programs in fostering fan loyalty and engagement.
Revenue from ticket sales also reflected the success of modern stadiums.
Flamengo led with about R$ 69 million (approximately $14.08 million), with São Paulo and Corinthians following closely.
Modern arenas like Neo Química Arena and Allianz Parque offered unique fan experiences, boosting club revenues.
Alessandro Tomazelli, CEO of CIA do Tomate, noted these stadiums’ potential for multi-purpose use.
They offer activities beyond football, like children’s boxes and thematic events.
In conclusion, the 2023 Brasileirão season set new standards in fan engagement and financial success.
It showcased the impact of state-of-the-art stadiums and innovative fan interaction strategies in Brazilian football.