Brazil’s state-owned Banco do Brasil (BB) is evaluating holographic technology for customer service through a system termed ‘Holograma BB’, yet its extensive branch network deployment remains uncertain.
This innovation emerges as financial technology platforms gain popularity, especially among younger, tech-savvy customers.
Banco do Brasil, the nation’s oldest public bank and one of its largest, seeks feedback from banking representatives before finalizing this tech adoption, recognizing the shifts in the banking sector due to digitalization and efficiency measures.
CEO Tarciana Medeiros affirmed to Bloomberg that they are in continuous dialogue with banking unions regarding this integration.
Marisa Mattos, VP of Digital Business and Technology at the bank, emphasized that the Holograma BB system is still under consideration.
The bank invested R$2.4 billion (US$480 million) in technology during the second quarter, focusing on system upgrades and replacing outdated infrastructure.
This move aligns with their strategy to enhance digital outreach and business methodologies.
The Holograma BB system, presented at the recent Febraban Tech event in São Paulo, employs a holographic display, voice command system, and a presence sensor to initiate customer interactions.
Initially designed to assist bank employees, it provides credit, sustainability, and card solutions.
This project is a collaborative effort between the bank’s technology and customer divisions, with functionalities currently centered on student card issuance.
Further features are under consideration.
Banco do Brasil’s strategic drive targets younger demographics, leveraging cutting-edge technologies like holographic interfaces and gaming platforms like Roblox.
Their initiatives, as detailed in their quarterly report, reflect a commitment to understanding and catering to newer generations.
CFO Geovanne Tobias views the holographic system as the way forward, emphasizing the bank’s intent to engage the younger populace effectively in 2023.