Sardegna Sartoria may be a relatively new brand, but the results reaped in almost a year and a half of life have proven consistent.
Launched in June 2021 by entrepreneurs Bia Harley and Lucas Albuquerque, the menswear company, which blends resort wear style with Italian tailoring, has just opened its second store in São Paulo at the Cidade Jardim shopping mall (CJ Shops).
Three times bigger than the brand’s first physical point, at CJ Shops, the new store managed to compile a series of “experiences” in the same space, says Lucas, such as personalized tailoring service and a bar – with drinks from the Welcome Brands group, of which the businessman is also a partner.
To match its European summer DNA, inspired by Sardinia’s “dolce vita” climate, the brand was idealized to be international – the e-commerce, for example, was born with versions for Europe and the United States.
“We are Brazilians, but we are making the brand for the world,” says Bia. “We even want to open other physical points in Brazil, but this is not our primary goal.
Sardegna’s international strategy is to be present in important multi-brands worldwide besides selling online.
In Greece, for example, the clothing line is sold inside one of Mykonos’s most famous beach clubs.
“This is already a seal of approval for the brand; the whole world comes there. Stores in St. Barths, Punta Cana, and the United States (in major retailers) will also be open by the end of the year.
Still, the reception of the Brazilian public, with the visibility that the malls offer, has surprised the owners. “When people have contact with the product and see the quality of the materials and modeling, it is a way with no return,” says Bia about Sardegna’s shopping conversion, which invests in timeless pieces made of natural fibers (such as Belgian linen) and recycled technological fabrics.
Exclusivity is also another bet of the brand. “We don’t want everyone to be wearing the same thing at the same time.”
The maxim is especially true when it comes to the prints created by Lucas himself. Each of them appears in limited quantities, with a maximum of 50 units per item of clothing.
With the validation inside and outside Brazil more and more consolidated, the young Sardegna Sartoria doesn’t want to stop only at clothes, says the partner:
“We are also thinking of expanding the brand into developing male perfumes, cosmetics, and accessories. The plan is to solve the complete man’s suitcase when he travels”.
With information from Forbes