Latin America experienced a seismic transition to digitally driven services and online commerce in the last few years.
This transition was created partially out of necessity during the COVID-19 epidemic. Throughout the region, businesses adapted to the new conditions and began the process of digitalization.
In less than two years, e-commerce in Latin America surged by 36.7% in comparison to pre-pandemic levels, and in 2020, 13 million consumers in the region completed their first online transaction, according to Statista.
Previously, online transactions and digital technologies had failed to take off due to the large population of. . .
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