RIO DE JANEIRO, BRAZIL – Ana María Choquehuanca, president of the Association of Small Business Associations of Peru (Pyme Perú), said this Thursday that micro and small enterprises (MSEs) are still affected by the consequences of Covid-19, and that many of them have gone into informality, for which a reactivation with efficient policies is urgently needed.
During her presentation at CADE 2021, the association representative indicated that 8 out of 10 small and medium-sized businesses are informal in the country. “This is a very strong problem, it is clear that this scenario is strong and alarming”, she mentioned.
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Given this scenario, Choquehuanca proposed to empower the millions of SMEs, but the first step is to recognize their importance.
“We cannot continue to be invisible in the eyes of the authorities, we MSMEs need efficient reactivation policies that allow us to function at 100% of our productive capacities”, she said.
She added that it is necessary to organize the diversity of institutions and programs that exist in the State to promote productive development.
She also raised the need for a public-private effort to reactivate them so that they can access national and international markets, as well as training in technology, digitalization of new trends, among other mechanisms.
“We need our proposals to be heard by the different ministries, but for that we also need long-term ministers. The mypes require the integration and alignment of the policies of the programs to avoid duplication of efforts,” she said.
PRODUCTION CHAINS
The president of Pyme Perú said that the growth of large chains must go hand in hand with local small business actors, activating the MSMEs where they operate.
“Micro and small enterprises are committed to building a strong, solid country that is open to investment,” she said.